Ars Marinus https://arsmarinus.com Ars Marinus Wed, 10 Jul 2024 18:56:43 +0000 https://arsmarinus.com en home http://arsmarinus.com/home Wed, 10 Jul 2024 18:56:43 +0000 Ars Marinus 453669 ARS MARINUSCreative Explorations &amp; Artful Pursuits Email:&nbsp;willy@arsmarinus.com ARS MARINUSCreative Explorations &amp; Artful Pursuits Email:&nbsp;willy@arsmarinus.com 0bronxmuseumart http://arsmarinus.com/0bronxmuseumart Tue, 02 May 2023 16:46:41 +0000 Ars Marinus 442159 WILLY WONG Bronx Museum of the Arts <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/b16c1b6398b3fd53f494afd5144a7ddabdd3e21cfff439d9e165c6bd48d16d9d/bm50-4.jpg" data-mid="1283797" border="0" /> We designed the Bronx Museum of the Arts‘ 50th Anniversary Gala &amp; Auction event branding and collateral to help celebrate its five decades at the intersection of art and social justice, empowering&nbsp; communities, championing voices and stories of the Bronx, supporting important contemporary artists, and serving youth through education. <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/01271b473c450e3948c8f5637b74479cfa91a7c99c3ea61fe73dc31abe82330b/bm50-20.jpg" data-mid="1283836" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/a7c0c914b5df70d56e90da327de51caaffbd155a9ecd4177a912cf8b89f5f9b5/bm50-19.jpg" data-mid="1283838" border="0" /> <img width="600" height="600" width_o="600" height_o="600" src_o="https://cortex.persona.co/t/original/i/654dead22e96c3513cb35daaac576a7c303ad8b3e18ce5bf9f5727c8d8b7def3/220421-gold-BxMA_Gala_SM-Honorees-Post.gif" data-mid="1283810" border="0" /> <img width="600" height="600" width_o="600" height_o="600" src_o="https://cortex.persona.co/t/original/i/f0eedfd4ae4a534a1e51de111a34014dcb6af40b765e45e4ab3a5dbc1f911825/220402-pink-BxMA_Gala_SM-Performers-Post.gif" data-mid="1283809" border="0" /> <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/ce98dd82ae05dbddc864b38b611c10e0107e46066395cef4632057462d57cee9/bh-22-8.jpg" data-mid="1283827" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/06460192cee73df5133ff8532551ddbb27a50527a6ce306bbac23979bcf733e9/bm50-16.jpg" data-mid="1283800" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/61fecd498d7cc4866b171fddcc0828f0290fc0edff104d315f4c78d195402436/bm50-9.jpg" data-mid="1283793" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/0c1e59b7db9b9906f16f341250d94b7ea42fe6f07833c6f07e2eb7de957e734d/bm50-22.jpg" data-mid="1283829" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/d0975bce22a938c62fda2972eb6fdca8c687c614458bec76ad7e8ebac47f2c49/bm50-8.jpg" data-mid="1283792" border="0" /> <img width="999" height="999" width_o="999" height_o="999" src_o="https://cortex.persona.co/t/original/i/b224a9312bb4cc809b8984a1504b069f27ae1943f5402ef7dd22365d696113b7/Digital-Auction-lastcall-gold.png" data-mid="1283815" border="0" /> <img width="999" height="999" width_o="999" height_o="999" src_o="https://cortex.persona.co/t/original/i/fec2cb747deead315c5322d947510e7fc9964eb0412bebb094f21a75df6bb23e/Digital-Auction-lastcall-pink.png" data-mid="1283818" border="0" /> <img width="600" height="600" width_o="600" height_o="600" src_o="https://cortex.persona.co/t/original/i/3bd3056b778b7052698df88476f07778748d2e640206ea791db35a1c006dbd0a/220417-BxMA_Gala_SM_LastCall-Post.gif" data-mid="1283812" border="0" /> <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/238c88b1e20f9de3af87d4871cc2967cced63659687bd8d833f2136f0f675cab/bm50-13.jpg" data-mid="1283796" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/18cb9bc67136c5435cd43131055543c69f2efe5ebd76341bffb6399669547bd2/bm50-12.jpg" data-mid="1283795" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/01b94f2be846c42c30ec946b3f4bce7756e4a90141c568b49fae244d9c8d480f/bm50-7.jpg" data-mid="1283791" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/4a9bb1d6581aad2d0eea11a54e4353fd505296cc9f7f8afcdc695b5af141a63a/bm50-3.jpg" data-mid="1283799" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/97ed5990176b7ce608b30850eb9ad789624c41eefc72a4fe059c1790d754a8fc/bm50-18.jpg" data-mid="1283825" border="0" /> <img width="600" height="600" width_o="600" height_o="600" src_o="https://cortex.persona.co/t/original/i/56e25926f2ec6f1ecd0d37c2e9b3b36954f1518ccfae97312638ed40a01afceb/220417-BxMA_Gala_SM-Auction-Post1.gif" data-mid="1283811" border="0" /> <img width="720" height="720" width_o="720" height_o="720" src_o="https://cortex.persona.co/t/original/i/d483930ba866709d955335cb25216bc4ab74a9d7b8a921313e23232eb906b1ca/Digital-Art-Auction-50-white.gif" data-mid="1283813" border="0" /> <img width="600" height="600" width_o="600" height_o="600" src_o="https://cortex.persona.co/t/original/i/57d710f2053c173d47bb3df0cf95c1c1117fa4d2a7ec47028a1812a23af0942b/220417-BxMA_Gala_SM-Auction-Post2.gif" data-mid="1283816" border="0" /> <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/40e9e3a07551fe1c52a2d8d9b5c762ce1e7be047dbbb55807c362968035728c5/bm50-21.jpg" data-mid="1283824" border="0" /> top / home WILLY WONG Bronx Museum of the Arts We designed the Bronx Museum of the Arts‘ 50th Anniversary Gala &amp; Auction event branding and collateral to help... 0buckhill http://arsmarinus.com/0buckhill Tue, 02 May 2023 15:53:29 +0000 Ars Marinus 442156 WILLY WONG Buck Hill Falls <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/e04c13cd5985e49d5ec1d5127f268ba01d0fc0f39ab577347d801c6c629a5b81/bh-21-2.jpg" data-mid="1283752" border="0" /> We&nbsp; designed a visual identity for the Buck Hiller 5k-Run-Walk charity event, which&nbsp; raised funds for local non-profits in the Poconos on behalf of the Buck Hill Falls Community Services Committee. <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/6d6ffff2637b776827e1dd77b0d523d3afe8a3a2b5e0ccda77e6400400a01b9b/bh-21-1.jpg" data-mid="1283751" border="0" /> <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/76f1313c2dc82d46bcca86d7a518328f9676041374fcc0534adeb5645ab061cf/bh-21-5.jpg" data-mid="1283755" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/178b323f03e2bf86dafda7b3c8a17a4b85155dbed9be8d3546cf46b74ae3e3a0/bh-21-4.jpg" data-mid="1283756" border="0" /> <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/fb69f80991565395fb37e55aa24ddaae598c6b1ce1b103e4961acff2a8ec6d09/bh-21-3.jpg" data-mid="1283753" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/b922b68e8c0efc3cb801bd04c35b1ecac66b19a92daf5dfa0dc80b055903030a/bh-21-7.jpg" data-mid="1283754" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/8bfae4992330363d7a5b89704eed388d43348b09db302a49d89c3ebe1260c4ab/bh-22-1.jpg" data-mid="1283832" border="0" /> <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/60123b5950d7ac5264897cb612e735c68da7bd02ec18e6eb942ad75c110bf4c4/bh-22-3.jpg" data-mid="1283769" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/97ada1cd722e6f8591a5bcb001243b0dadec3c3a2e7da2e61878b8409bb556a4/bh-22-4.jpg" data-mid="1283766" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/2d01173ce25a7e0048b266a8ab9e184a84400389005634147a39c5ad4da58d10/bh-22-6.jpg" data-mid="1283771" border="0" /> top / home WILLY WONG Buck Hill Falls We&nbsp; designed a visual identity for the Buck Hiller 5k-Run-Walk charity event, which&nbsp; raised funds for local non-profits... 0mainepreservation http://arsmarinus.com/0mainepreservation Tue, 02 May 2023 13:33:51 +0000 Ars Marinus 442152 WILLY WONG Maine Preservation <img width="1536" height="864" width_o="1536" height_o="864" src_o="https://cortex.persona.co/t/original/i/7e8bad1eda25db6753424d4613e51b7c99482b553d9ad7bffb605815999c1370/mp-logo1.jpeg" data-mid="1283735" border="0" /> Maine Preservation promotes and preserves historic places, buildings, downtowns and neighborhoods, strengthening the cultural and economic vitality of Maine communities. We launched the new brand identity at their 2023 Honor Awards event, held at the Maine Maritime Museum. &nbsp;We collaborated with Jesse Ragan to refine the wordmark. <img width="2400" height="1350" width_o="2400" height_o="1350" src_o="https://cortex.persona.co/t/original/i/cb9b29e493498d34b6d6ac53f9f711d08e4f6d108cf49c0d5c6a428d3d216054/MP-Identity-20230323-t.jpg" data-mid="1284795" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/8443880c84ad420dc7c24ae20d5e84b809a0760761ebd19a476474bb6d737fa5/mp-ha23-2.jpg" data-mid="1283727" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/8443880c84ad420dc7c24ae20d5e84b809a0760761ebd19a476474bb6d737fa5/mp-ha23-3.jpg" data-mid="1283726" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/cd84b10d7e06bb42bdb7558b746b116de4b2d856596ee221dae453d90f9e0ecb/mp-ha23-1.jpg" data-mid="1283728" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/2a06ac6a2f62c6b417bafc8a373a813f5b89ab712adc419a059aee91abc13cc1/mp-topper.jpg" data-mid="1283731" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/b5773f04b57a952ab8102f610ca9672bdfbf48555adbce868d20751ec8ab9310/mp-ppt1.jpg" data-mid="1283729" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/628170f6e760d25f5634e48580836a01b196322dd688cd268ff8d188a8d7e286/mp-ppt.jpg" data-mid="1283733" border="0" /><img width="2400" height="1350" width_o="2400" height_o="1350" src_o="https://cortex.persona.co/t/original/i/45f7dd036314a0f64bc7ec5c9f3e98779225d597a46fcffa7d755598e78f1bfd/MP-23-17.jpg" data-mid="1284473" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/554427422f45404045842b934cd9b4f7877cce8c3eedaf43ccfb8f10ac67e57f/mp-letter.jpg" data-mid="1283725" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/a5e9ca4d206cf352f3f794c2f925d35e11cfbfe7752561738606cf70f9d3c25c/mp-brochure.jpg" data-mid="1283732" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/b5773f04b57a952ab8102f610ca9672bdfbf48555adbce868d20751ec8ab9310/mp-merch.jpg" data-mid="1283730" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/43365cbbba7923795490ae50c394372e48c0dad595186ec599c1c2b76074e72d/mp-hoodie.jpg" data-mid="1283734" border="0" /><img width="2522" height="1419" width_o="2522" height_o="1419" src_o="https://cortex.persona.co/t/original/i/7fc9b227f793f98ec8a8f50c773f1ef404ec109554c752e5c0b825356d2f451f/MP-Icon-back-hoodie.jpg" data-mid="1290602" border="0" /> top / home WILLY WONG Maine Preservation Maine Preservation promotes and preserves historic places, buildings, downtowns and neighborhoods, strengthening the cultural and... 0newyorkangels http://arsmarinus.com/0newyorkangels Mon, 01 May 2023 19:55:47 +0000 Ars Marinus 442118 WILLY WONG New York Angels <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/d0a2ceb64e84ae29e1c4d70389ee06553079cb8cc337e92b553eff457727d32b/nya-tshirt.jpg" data-mid="1283414" border="0" /> We developed a new brand identity for New York Angels, a group of accredited investors who support founders and startups. Members are successful entrepreneurs, CEOs, venture capitalists, and business leaders who have founded, funded and built world class companies <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/03bbd9b9f1830159bec5dfb97dac3afa25342c697106e2cc90c13202200a1f4c/NYAngels-newlogo-animation2.gif" data-mid="1283407" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/7d4015e47b7ef8170acd051808154757613f61a294470c85f633b6c9fe8a3a11/nya-site.jpeg" data-mid="1283420" border="0" /> <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/0f0808d40df634c90c5897bfae43c23313818c0fd13bf4c7da4984aec7233a58/nya-launch.jpg" data-mid="1283411" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/fa78e20554b66d97ed8b3dd8161e8dc69fadeda6256efd3ee6a3e1df1194223f/nya-merch.jpeg" data-mid="1283419" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/38d9ed0688d2d90246df2ff938014151e2a30b89ab20e3df5cfcc6a8dcc128b3/nya-tote.jpg" data-mid="1283412" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/103f3049fc24004aa21aa997e82e1a0948c62dee41faa5584c0da565ff7611c7/nya-notebook.jpg" data-mid="1283415" border="0" /> top / home WILLY WONG New York Angels We developed a new brand identity for New York Angels, a group of accredited investors who support founders and startups. Members... 0worldscience http://arsmarinus.com/0worldscience Wed, 09 Mar 2022 18:37:18 +0000 Ars Marinus 420871 WILLY WONG World Science Festival<img width="1080" height="608" width_o="1080" height_o="608" src_o="https://cortex.persona.co/t/original/i/a8b17eef3849d464cb3bd79f49f4377209467d65f2f680679e4c536c77e714ff/2021-WSF-Ident.gif" data-mid="1169580" border="0" /> &nbsp;We worked with the World Science Festival to clarify their brand purpose and explore how they might retain their existing&nbsp; graphic identity yet adopt fresher, bolder visual expressions across digital, social, video,&nbsp; event, and educational offerings. <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/f564915b775ff56f4fe4fddc57132213193d3133f530ae0da5552cfcdc889225/wsf-4.jpg" data-mid="1284746" border="0" /> <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/d376495024ed505847fea5a8940cf71d89f7c0f0c2e8ede3a3968a47335c2a72/wsf-1b.jpg" data-mid="1284749" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/f42cbbdc0776933509e86520fd35163c1f35bc2d043ee29d558addf0c1a22a79/wsf-2.jpg" data-mid="1284748" border="0" /> <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/41b74a1fbcb8d893fd8cea193a26c7f34b74cc3810f76567144da033255fec7d/wsf-3.jpg" data-mid="1284747" border="0" /> <img width="1080" height="608" width_o="1080" height_o="608" src_o="https://cortex.persona.co/t/original/i/c9b423ce6ae7ddae5344a37fd2be33686cc1d3be8b9b6fdfc7bf25e08444dffe/2020-WSF-Words.gif" data-mid="1169585" border="0" /> <img width="1080" height="608" width_o="1080" height_o="608" src_o="https://cortex.persona.co/t/original/i/fb9e997832f75e37c084dc444c9a01673bb13e2a7b4f1ba806782f8e3b78d11f/2021-WSF-Title4.gif" data-mid="1169586" border="0" /> top / home WILLY WONG World Science Festival &nbsp;We worked with the World Science Festival to clarify their brand purpose and explore how they might retain their... 0strat-brand http://arsmarinus.com/0strat-brand Mon, 31 Jan 2022 17:14:51 +0000 Ars Marinus 418678 WILLY WONG NYMag: The Strategist — Brand Launch We worked with New York Magazine’s The Strategist, e-commerce vertical, on a campaign to get the word out about its website and visual identity refresh. The multi-channel effort spanned display, social, print and digital out-of-home media across markets in the US and UK. <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/ad6505a3aa36df7ab494f70fe975e93c9ef0ce2fbf0d30604e832ac2b4572632/Strat-OOH-.001.jpeg" data-mid="1159338" border="0" /> <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/213a497117deab04e7ef89a1dc771b0546cbfea1badeae949870ec8159bb9977/Strat-OOH-.002.jpeg" data-mid="1159339" border="0" /> <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/3e0e8398bf60361f838fd5cdc4f6b94fa410e4f12b6ac5c0dfb4d0195f029c7d/Strat-OOH-.003.jpeg" data-mid="1159340" border="0" /> <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/81b734ad9a27585003b636fbd7ed22f3d3dc7d31d6dd9acddb309266cb8cabcf/Strat-OOH-.004.jpeg" data-mid="1159341" border="0" /> NYMag’s Strategist website refresh NYC Subway Station Holiday Takeover <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/77e8bc3b36e471bf5a1ff0170df852bd3bf98b0f366e87d4a56d07f080f52c69/Strat-OOH2.006.jpeg" data-mid="1159342" border="0" /> <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/8bb1d463b57bf4d74b22ddce4f07722b92a41698f483c72d62d5989684231e9d/Strat-W4-digitalscreen2.jpg" data-mid="1159361" border="0" /> <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/330fa4d214fb331a1b478424cd987bac03f6aa4b36b4ece7bd2078dea5579cdd/Strat-OOH2.004.jpeg" data-mid="1159343" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/10757d72b92d55d588cfcd0a6b0ec53aae3d51e5b615d6e21b9d55db092f0f2e/Strat-OOH2.005.jpeg" data-mid="1159344" border="0" /> <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/9ac1572f8a926b041153d16bfa90e909770bbfd300574f5a5ea3fa51b96641bd/Strat-OOH2.001.jpeg" data-mid="1159346" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/9487480886a5d29f743e4fbfa7a7b470600151bada7ab8825efe50ff7d0691eb/Strat-OOH2.002.jpeg" data-mid="1159347" border="0" /> <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/50b0c104e3c394150b776907de0018de4c3b1a1df68fabdb5715487fa5bed3e2/Strat-OOH2.003.jpeg" data-mid="1159345" border="0" /> <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/bc30d168b5f6094cd6cef854cfc00f285fc5810956700151d6c0be0122d5f2f0/Strat-OOH-Wild9-gold-FIOTS2.jpg" data-mid="1159366" border="0" /> top&nbsp; &nbsp;/&nbsp; &nbsp;home&nbsp; WILLY WONG NYMag: The Strategist — Brand Launch We worked with New York Magazine’s The Strategist, e-commerce vertical, on a campaign to get the word... 0strat-popup http://arsmarinus.com/0strat-popup Wed, 16 Sep 2020 15:24:01 +0000 Ars Marinus 384748 WILLY WONG NYMag: The Strategist – Pop-Up <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/3e6144586a42ae3d41091cf6597a576d92d0ad47905ecb5a3515abec0813fc34/Strat-popup-facade.002.jpeg" data-mid="1159421" border="0" /> We collaborated with The Strategist, New York Magazine’s e-commerce vertical, on a holiday retail strategy. To celebrate and engage their devoted readers, we developed a holiday pop-up experience where guests by day could browse and shop curated products featured by editors, register for beauty and wellness consultations, and by night attend VIP events with editors, experts, and influencers. Our efforts spanned creative direction, experience design, retail/content strategy, and project management. <img width="1800" height="1013" width_o="1800" height_o="1013" src_o="https://cortex.persona.co/t/original/i/aef0fbc4a999800084aa1fa8cc8e63d5823f38d6dcfdd6c7e494679f6816c747/Strat-Popup-launchparty.jpeg" data-mid="1159409" border="0" /> <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/86131286c3aa9b54fd691bdaff96c0bfd00b5cdc3478bcb09e0fe708793ea0de/Strat-2019-celebsBooth.gif" data-mid="1159391" border="0" /> <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/86e5c8d9f1af9529309522c631784dcfa98b52f0055bb662a80acc8dc460f36e/Strat-popup.019.jpeg" data-mid="1159394" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/7a5f8412d00e54a4aeb10f119adcd291ceacad51159a8949ce892bb4f77530ef/Strat-launch-email-IG.gif" data-mid="1159428" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/24a785d518510f163b8b6427742be1b3f526d16497b2294f76f7c8822d0d10e9/Strat-popup.006.jpeg" data-mid="1159392" border="0" /> <img width="1067" height="600" width_o="1067" height_o="600" src_o="https://cortex.persona.co/t/original/i/54526130c737f09145202aabe295a4719645bab5c1feb6db24ba936160b55bdd/Strat-IFIOTS-Popup-teaser.gif" data-mid="1159417" border="0" /> <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/5e57cf5ff839cb0ab9841e7ab0ce0bb4c5b49f5fb6ff70ee62132282c8b7c8ca/Strat-popup.010.jpeg" data-mid="1159404" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/a25e77186370442179af5f2b3bb51489926e83063c86143ebb4f15f4f42ae228/Strat-popup.011.jpeg" data-mid="1159396" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/fbc22fdb2e95eb3b7da882f8ca069f2746158640fc3c66aa9ac80e0dbea8bfe7/Strat-popup.005.jpeg" data-mid="1159403" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/fa00ed71f6474655324d4f8fa44d53975c6a651f335355e36f45aa79f9a9f684/Strat-popup.017.jpeg" data-mid="1159407" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/2211fc8ac4315d131d28f5e86463a1170288215b907526d8e8c3893a7aafecf4/Strat-popup.012.jpeg" data-mid="1159398" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/b16eb1e1e0b72154fe1025f9a6e876494c9757cea9fe1d4d7fc20cae63949d08/Strat-popup.015.jpeg" data-mid="1159397" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/5a0ed2f2a93dfb079423795c5adb8ca85cc9a5add0759fa21243100ec22b1013/Strat-popup.008.jpeg" data-mid="1159400" border="0" /> <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/56109226c37c153aa61ad490bd4aef168fff8020418c10720d15eda1ef047c3a/Strat-popup.009.jpeg" data-mid="1159408" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/a833da36da1fbfec80883de354ddaf8e0777bb8889d87136245368fa8021714d/Strat-popup.020.jpeg" data-mid="1159429" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/6b42bb2823987ed2c02fe721d375336d5b9553ef9f79d144fb1bbff55e19cf33/Strat-popup.004.jpeg" data-mid="1159399" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/a5b5831895c0b26e10143d1f5033ba02277200bdde2fb0a1e487c223ddcaee27/Strat-popup.018.jpeg" data-mid="1159395" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/63c0fd1a953e66d517043e242603a248ed7dbd8a2dc665468c64d722f7fd96c3/Strat-popup.013.jpeg" data-mid="1159393" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/75736e91ab59398e91149d4d9152bd31541042da003f62771a12b0786e61523e/Strat-popup.014.jpeg" data-mid="1159406" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/c1020af8091b661627e48149033cdb31f5738f38d0a5c8d11ae8aa4a08443982/Strat-popup-facade.004.jpeg" data-mid="1159440" border="0" /> <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/c700016180fd48cfdcc8e3869bb88204e86873469d5061c79f3e2a83567b52e1/Strat-popup.001.jpeg" data-mid="1159422" border="0" /> top&nbsp; &nbsp;/ &nbsp; home WILLY WONG NYMag: The Strategist – Pop-Up We collaborated with The Strategist, New York Magazine’s e-commerce vertical, on a holiday retail strategy. To... 0newyorkcity http://arsmarinus.com/0newyorkcity Fri, 01 Nov 2019 15:32:32 +0000 Ars Marinus 345695 New York City <img width="1224" height="792" width_o="1224" height_o="792" src_o="https://cortex.persona.co/t/original/i/729af1659a0322f3712d639f70f63f5a70f6b871baaa549316ad4f94b3ad7577/20170927_WW74.jpg" data-mid="807538" border="0" />How should New York City position itself for the future of travel,&nbsp; hospitality and citizenship? Can government better connect with its audiences?&nbsp; Mayor Bloomberg reinvented NYC &amp; Company by merging&nbsp; the City’s offices for Big Events,&nbsp; Marketing, its Sports Commission and the namesake destination management organization. My teams and I drove consumer, enterprise and sector-level transformations that enhanced experiences for visitors and residents alike. We launched integrated campaigns for tourism, economic development efforts, quality of life initiatives and helped NYC reclaimed #1 U.S. city destination for the first time in 20 years. <img width="1224" height="792" width_o="1224" height_o="792" src_o="https://cortex.persona.co/t/original/i/771529b3bb3c6eded650e538c005e2a54236f6480f4d7539c1a4964d0d534db8/20170928_WW-c128.jpg" data-mid="807542" border="0" /><img width="1224" height="792" width_o="1224" height_o="792" src_o="https://cortex.persona.co/t/original/i/66f7040be9837e5a2e7dc4e36a631c08250dde2a4178fc3e2300425ab934474d/20170928_WW-dotgov.jpg" data-mid="807551" border="0" /><img width="1224" height="792" width_o="1224" height_o="792" src_o="https://cortex.persona.co/t/original/i/0c0a8f325d27f1c6d4c66d8efcc641cbb26f53332a557a44d8e8e9837d3afdc1/20170928_WW-bikemonth2.jpg" data-mid="807550" border="0" /><img width="1224" height="792" width_o="1224" height_o="792" src_o="https://cortex.persona.co/t/original/i/db6fca2fb76d24a31d4ef8f028177d819093b63ee934b15a3c77360d27ee5883/20170928_WW-service.jpg" data-mid="807549" border="0" /><img width="1224" height="792" width_o="1224" height_o="792" src_o="https://cortex.persona.co/t/original/i/7ac9d9fc9121c95c1687cc07e7848172c8f53f4e7ed3832c6ddfd364e1ed6c8e/20170927_WW62.jpg" data-mid="807543" border="0" /><img width="1224" height="792" width_o="1224" height_o="792" src_o="https://cortex.persona.co/t/original/i/fa4a76063587bf7649a5879d1933873ea68c0e543f10e29b8e5e642112fae12e/20170927_WW63.jpg" data-mid="807545" border="0" /><img width="1224" height="792" width_o="1224" height_o="792" src_o="https://cortex.persona.co/t/original/i/292b70978758129e220f29187d8c715d82ef6f766960eec6e56083712dd4cc49/20170928_WW-com_118.jpg" data-mid="807555" border="0" /><img width="1224" height="792" width_o="1224" height_o="792" src_o="https://cortex.persona.co/t/original/i/a0bbc1691bc7425aceeffdb5d4e02a046faf9b97bf23abb23953213437e9e937/20170927_WW43.jpg" data-mid="807544" border="0" /><img width="1224" height="792" width_o="1224" height_o="792" src_o="https://cortex.persona.co/t/original/i/622a0defbb7e4a2240d349e2032277977d7247bcf382d08466186ed54dbbc946/20170927_WW24.jpg" data-mid="807546" border="0" /><img width="1224" height="792" width_o="1224" height_o="792" src_o="https://cortex.persona.co/t/original/i/9778919dda93db083d362a3eb9c39bc4437fd409161c9195fb07858856c4dc24/20170928_WW-NYCxD-SBS.jpg" data-mid="807548" border="0" /><img width="1224" height="792" width_o="1224" height_o="792" src_o="https://cortex.persona.co/t/original/i/c08907af1d0559303fe838c991e46fb9f7665887c6861d35bf9fb58b23a82841/20170928_WW_33.jpg" data-mid="807554" border="0" />top&nbsp; &nbsp;/&nbsp; &nbsp;home New York City How should New York City position itself for the future of travel,&nbsp; hospitality and citizenship? Can government better connect with its... 0about http://arsmarinus.com/0about Tue, 06 Aug 2019 12:48:39 +0000 Ars Marinus 333449 WILLY WONG Willy helps organizations, entrepreneurs and students imagine, design, and realize ambitious ideas. His practice spans creative direction, design, brand development, communications, cultural strategy, placemaking, experiential retail, digital product, and other venturous pursuits... : @willyw : w@willywong.com Networks SVA MFA Design Entrepreneur SVA BFA Interaction Design Pratt Design Management Times Square Arts Metropolitan Museum of Art ArtPlace America Center for Urban Pedagogy AIGA New York SXSW Interactive Select Media The Atlantic: Interview Design Boom: Interview Monocle – The Urbanist: Interview Dezeen – NYCxDesign: Interview Daily News: Interview NYMag: NYC Tourism SEGD: NYC Info Centers OPENForum: Branding Crains: 40 under 40 Inspiration Room: Oasis Grandy 92Y: JATL Spoof 1 + Spoof 2 Talks + Panels&nbsp; Barnard + Columbia College Design Futures Guest Lecture2017, 2018, 2019, 2020, 2021, 2022 SVA MFA Design for Social Innovation DSI Global Guest Lecture01 December 2021 Asian Creative Collective Panel: Social Impact Design 27 Februrary 2020 Parsons School of Design Art, Media + Technology, Faculty Guest Keynote24 May 2017 SVA MFA Interaction Design Design in Public Spaces: Engagement 24 January 2017 AIGA/NY &amp; Seaport District City as Interface: Making the City 3 December 2015 Dwell on Design Design in the Digital Age 2 October 2015 Museum of the City of New York Branding: Why Good Design is Good Business 29 April 2015 DesignThinkers 2014 An Experiential Playbook for City Branding / In-house Envy 5–7 November 2014 Bruce Mau Design Irma Boom + Willy Wong 6 November 2014 Maryland Institute College of Art Visiting Artist / Design for Change Workshop 25 October 2014 What Design Can Do 2014 Design and Tourism 8-9 May 2014 Center for an Urban Future NYCxDESIGN Forum 12 February 2014 The New York Times Design Speaker Series 2 January 2014 SVA MFA Design Designer as Entrepreneur 21 November 2013 IDA World Congress 59th Annual Conference, Master Talk 9 October 2013 Aspen Institute Creative Placemaking Roundtable 8–10 September 2013 Parsons New School MFA Design &amp; Technology Symposium 18 May 2013 Museum of Arts and Design Supporting Design in NYC 10 May 2013 Fuse 2013 Design Thinking: Championing the Strategic Integration of Design 16 April 2013 Interbrand World Changing Speakers Series 17 January 2013 SVA MFA Design Designer as Author 8 November 2012 Finnish Cultural Institute New Finnish Design CITY, Let’s Talk Design! 18 October 2012 American Institute of Architects NY Design: Just What the Heck is it 17 October 2012 Japan ATC Postglobal Academy Series: Tourism Design 17 June 2012 NYU-SCPS Tisch Center Grossinger Distinguished Lecture Series 7 February 2012 Princeton University Reach: Graphic Design Conference 2 April 2011 SVA MFA Interaction Design Design in Public Spaces: Experiences 18 January 2011 Electric Artists &amp; American Express OPEN Transforming Brands for a Digital World 10 November 2010 AIGA, Gain Design and Business Conference Design (Re)invents 16 October 2010 Brussels Design Forum Design at City Scale 1 October 2010 Columbia University GSAPP, Graphic Narratives: Urban Branding 25 September 2009 Apple &amp; AIGA/NY Pro Sessions: Design Remixed 6 May 2009 Center for Urban Pedagogy People and Buildings: Positioning the City 25 September 2008 top / home WILLY WONG Willy helps organizations, entrepreneurs and students imagine, design, and realize ambitious ideas. His practice spans creative direction, design, brand...