NYMag: The Strategist – Pop-Up
We collaborated with The Strategist, New York Magazine’s e-commerce vertical, on a holiday retail strategy. To celebrate and engage their devoted readers, we developed a holiday pop-up experience where guests by day could browse and shop curated products featured by editors, register for beauty and wellness consultations, and by night attend VIP events with editors, experts, and influencers. Our efforts spanned creative direction, experience design, retail/content strategy, and project management.
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