Row House pioneered the indoor rowing gym experience. We guided the boutique fitness network from its inception on the design of their launch branding, collaborated on the environmental design of their Midtown, Chelsea, and UES studios, created web/social platforms, and developed their retail product lines. We also rebranded EVF Performance CrossFit to integrate with the Row House brand identity system. In 2018, TPG Growth-backed Xponential Fitness acquired Row House.
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