NYC
In 2014, I left my Chief Creative Officer post at the City of New York’s official marketing organization, formerly known as NYC & Company. At the time, it had an expansive mandate across tourism, destination marketing, big events, partnerships, entertainment, sports commission, licensing, municipal branding, and city-owned media assets. Our cross-functional efforts drove consumer, enterprise, and sector-level transformations to enhance experiences for visitors and residents alike. Despite setbacks of The Great Recession and Superstorm Sandy, visitation hit record highs by the end of our tenure and continued to expand afterwards. By 2015, total economic impact of the sector grew over 50%, from $39 billion to $70 billion. Industry jobs expanded over 30%, overseas market share grew from 28% to 33%. Tourism rose two ranks to become the city’s third-largest sector, and NYC reclaimed its position as the #1 U.S. destination—for the first time in two decades. Many cities replicated our brand-led public/private model.
In 2014, I left my Chief Creative Officer post at the City of New York’s official marketing organization, formerly known as NYC & Company. At the time, it had an expansive mandate across tourism, destination marketing, big events, partnerships, entertainment, sports commission, licensing, municipal branding, and city-owned media assets. Our cross-functional efforts drove consumer, enterprise, and sector-level transformations to enhance experiences for visitors and residents alike. Despite setbacks of The Great Recession and Superstorm Sandy, visitation hit record highs by the end of our tenure and continued to expand afterwards. By 2015, total economic impact of the sector grew over 50%, from $39 billion to $70 billion. Industry jobs expanded over 30%, overseas market share grew from 28% to 33%. Tourism rose two ranks to become the city’s third-largest sector, and NYC reclaimed its position as the #1 U.S. destination—for the first time in two decades. Many cities replicated our brand-led public/private model.